Kruthi Pranesh

Growth & Product Marketing | 10 yrs @ Zoho | GTM, Positioning, Demand Generation | ANZ & Global Markets

Role
Advisory Council Member at Harvard Business Review
Location
Chennai, TN, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Kruthi Pranesh

I build demand generation systems and regional marketing engines for enterprise SaaS companies. Right now, I lead brand and growth for the full Zoho suite across Australia and New Zealand. I am based in Chennai, and I work across global and regional teams with a particular focus on the ANZ market. I started as a journalist, and that taught me something no marketing course could, the person reading your message does not care about your product, they care about their problem. Everything I build and create starts from that.

Experience

  1. Advisory Council Member

    Harvard Business Review

    Feb 2020 — Present

    The Harvard Business Review Advisory Council is an opt-in research community of business professionals, wherein we provide insights to shape HBR\'s content and enrich their understanding of an individual\'s perspective about ideas from HBR and the wider world of management and leadership.

Education

  • Sri Vidya Higher Secondary School

    Schooling

  • Indian Institute of Journalism and New Media

    Post-graduate diploma, Print Journalism

    2010 — 2011

  • St. Francis Degree College For Women

    Bachelor of Arts (B.A.), Mass Communication/Media Studies

    2007 — 2010

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Kruthi Pranesh — Advisory Council Member at Harvard Business Review in Chennai, TN, IN | Unifers