Krushna Sharma

About Krushna Sharma

It all started with curiosity.I didn’t get into digital marketing because it was trending — I got into it because I was fascinated by how one ad could change a business overnight. That spark turned into a passion, and that passion has taken me through a journey of scaling over 20+ brands across industries, platforms, and countries.I’ve spent the last few years living in dashboards, obsessing over ROAS, and decoding why some campaigns work while others don’t. It’s more than just numbers to me — it’s about understanding people, buyer psychology, and what truly drives action.On Meta, I’ve managed over $10M+ in ad spend, most of it in eCommerce. From testing UGC creatives to building audience strategies that go beyond just lookalikes, I’ve seen what it takes to take a brand from testing phase to scale — all while keeping ROAS in check.On Google, the game is different — but I love that. From search to PMax, feed optimization to performance reporting, I’ve worked with 12+ brands across men’s wellness, pet care, adult products, clothing, and more — each one teaching me a different lesson in communication and strategy.Some names I’ve had the chance to work with: Fluff Trough, Tanks Air, BW Gen, Med Stop, Jaxon Lane, Every campaign I touch is built with intention — not just to perform, but to evolve. I believe great marketing is a mix of strategy, storytelling, psychology, and numbers — and when you bring those together, that’s when real magic happens.So if you\'re someone who believes marketing should feel less like a task and more like an adventure — I think we’ll get along just fine.

Experience

1. Ppc Specialist

   Comfort Click

   Jul 2024 — Present · Hyderabad, IN

   At Comfort Click, I work as the main point of contact for the Italian market across three brands — WeightWorld, SHYTObuy, and ANI — managing digital performance across 150+ products in the health and wellness space. Since joining, I’ve helped drive a 200% increase in revenue, scaled ad spend by 140%, and boosted clicks by 180%, all while maintaining a strong ROAS of 3.5+.My day-to-day includes building and scaling Shopping and Performance Max campaigns, using tactics like seasonality bid adjustments, portfolio bid strategies, and custom PMax scripts. I’ve also leaned into Demand Gen and YouTube campaigns to push brand visibility and retargeting performance, while aligning closely with Meta, design, and email teams to drive full-funnel growth.Outside of platforms, I stay closely connected with our logistics and procurement teams — working on bundle creation, OOS forecasting, and ensuring we never go out of stock during high-demand periods. I also lead our Young Gun team, mentoring with what I like to call my own \"young blood energy\", and we’ve consistently delivered 20% quarter-over-quarter growth — all while keeping our costs under 35%On a personal note, getting nominated for the QoQ Awards for three consecutive quarters since I joined — in a company of 280+ people — was a milestone in itself. Even without the win, being consistently recognized at that scale truly meant a lot.

Education

• North Maharashtra University, Jalgaon

  Bachelor of Business Administration - BBA

  2019 — 2022