Krupali Bale
Senior Marketing Leader | Driving Brand & Product Growth at The Brooklyn Creamery | Ex-DDB Mudra, Lowe Lintas | Creative Strategist | XIC & University of Southampton Alum
- Role
- Brand Lead at Allana Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Krupali Bale
Strategic. Agile. Intuitive. With 10+ years in brand building, advertising, and…
Experience
Brand Lead
Nov 2025 — Present
Leading the Annual Operating Plan (AOP) and growth strategy for Bowlers (dog food) and Purrfeto (cat food), driving revenue-linked objectives, budget allocation, portfolio prioritization, and category expansion roadmap- Owning 360° integrated marketing across digital, social, e-commerce acceleration, ATL, and on-ground activations — ensuring performance alignment across awareness, consideration, and conversion funnels- Spearheading cross-functional collaboration with sales, e-commerce, supply chain, and finance teams while managing creative, media, performance, and PR agencies to deliver measurable growth and stronger brand presence in the pet food category.
Education
Xavier Institute Of Communications
Master's degree
2014 — 2015
University of Southampton
Master's degree
2016 — 2017
Welingkar Institute of Management
Diploma Degree
2010 — 2011
Google
DIGIPIVOT Course: Digital Marketing & Leadership
2020 — 2020
Ramnarain Ruia College
Bachelor's Degree
2010 — 2013
K J Somaiya College of Science and Commerce
High School
2008 — 2010
University of Southampton
Master’s Degree
2016 — 2017
Skills
- Digital Marketing
- Visual Merchandising
- Online Advertising
- Social Media
- Advertising
- Marketing
- Marketing Communications
- Social Media Marketing
- Customer Relationship Management (Crm)
- Visual Design
- Brand Management
- Marketing Strategy
- Crm
- Microsoft Excel
- Brand Development
- Market Research
- Digital Media
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