Krupa Raja P
Strategic Digital Marketer with 3+ years of experience | Dedicated to delivering results | Performance Marketer | Ads Specialist | Marketing Analyst
- Role
- Performance Marketer at TING
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
Experience
Performance Marketer
Dec 2021 — Present
Implementing & optimizing Lead & Conversion campaigns in Meta Ads that led to 2x more ROAS- Designed, and optimized retargeting ads using Facebook to improve the visitor-to-paid conversion rate- Formed Digital Marketing Strategies for various Brands and Businesses based on their requirements, i.e Organic and Paid Growth Strategies, Performance Strategies, etc- Extensive knowledge in creating Media plans, Budgeting, and Meta Ad copy- Setup and led reporting for A/b testing to improve the conversion ratePaid Acquisition (Facebook, Instagram, Google, Linkedin, retargeting)A/b testing (Optimizely)Social Brand ManagementContent MarketingSEO/SEMEmail MarketingData Analysis
Education
SRM University
Bachelor of Technology - BTech
2015 — 2019
Sathyabama Institute of Science & Technology, Chennai
Master of Business Administration - MBA
2020 — 2022
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