Krunal Shah

About Krunal Shah

Business Leader with more than a decade of experience in growth strategy, team building, leadership coaching, branding & communication, customer experience and developing high performance teams. Krunal has worked closely with several business leaders and has been part of transformation stories for some of the biggest Fortune 500 companies in more than 16 countries and 3 continents. With a vision to create value leaders and sustainable business models that completely radicalises the way present day business think, act and operate. Krunal works with organisations in nearly every industry to nurture the leaders of tomorrow and mentor socio-business innovations that will drive our future. As a passionate storyteller, Krunal is extensively engaged with educational institutes and grass root organisations to inspire change and develop an ecosystem of value creators & cause driven entrepreneurs. Krunal is actively involved in sharing his journey and experience through training sessions and talks for youth, young entreprenuers and seasoned business owners who are looking for next level growth and transformation. He has written and spoken extensively on- Design Led Thinking for innovation and growth - Spirituality and Business - Social entrepreneurship and leadership - Gita for everyday success - Creating purposeful brand

Experience

1. Associate Director - Customer Strategy and Digital Marketing

   PwC

   Aug 2015 — Present · Mumbai, IN

   A business leader with more than 8 years of global experience in customer strategy and marketing effectiveness. Rich experience in designing cutting-edge customer experiences with an “outside in” customer centric perspective, developing business solutions and driving revenue growth for firm across South East Asia geography. I lead Customer Advisory and Digital Marketing Solution for PwC India. The role requires me to advice clients on their customer experience, digital marketing strategy, marketing automation, marketing effectiveness, brand building and improve overall business performance. Key experience areas: i. Customer Strategy and Experience management ii. Voice of customer (VOC) analysis to define customer personas, journey maps and design superior brand experience Develop digital marketing strategy providing a clear road-map from awareness to acquisition using various digital channel vi. Social media tracking and campaign management; taking brand from interruption to engagement v. Design advanced analytic model to evaluate effectiveness of marketing campaign vi. Create marketing mix model encompassing: marketing goals, target segments, communication message, media mix, implementation schedule / calendar and measurement KPIs

Education

• ICFAI Business School

  MBA, Marketing, CGPA of 8.63 / 10

  2006 — 2008

• The Maharaja Sayajirao University of Baroda

  Bachelor of Business Administration (BBA), Business Administration and Management, General, A

  2003 — 2006