Krunal A Mehta

About Krunal A Mehta

A dynamic and Performance driven Corporate Communications & affairs, Marketing, Brand,…

Experience

1. Head Corporate Communications, Internal Comms, Employer Branding, Csr Comms

   IDFC FIRST Bank

   Jan 2023 — Present

   Part of Bank’s strategic leadership team spearheading Corporate Communications & PR, Employer Branding, CSR Communications, media management, digital & ORM initiatives across group companies and subsidiaries.\\\\n•Strategic corporate marketing, digital and communications leader who aligns creativity and ideation with data and insights to deliver business solutions leading to tangible results.\\\\n•Focus on the strategic image positioning amongst key stakeholders & Consistent Media evangelization\\\\n•To strengthen confidence in the brand, CEO, the BOD, investors and employees. Support the business growth and strategies by enhancing visibility around the key business verticals like Retail & Digital.\\\\n•Build the Bank as “Brand of Choice” across stakeholders and establish as future ready “Digital Bank”.\\\\n•Creating mindshare on Bank’s business and growth narrative by increasing the visibility & SHARE OF VOICE (SOV) of the Bank and the MD & CEO/ Leadership. Establishing the Bank and the leadership as Thought Leader and Knowledge Banking\\\\n•Serve as the Company spokesperson: Image management, provide strategic counsel and possess deep understanding of regulatory impacts.\\\\n•Communications leader with a solid record of devising internal and external communications; focusing on media relations, strategic counseling, and ensuring brand integrity.\\\\n•Developing multilevel public relations campaigns – for Corporate and Retail consumer audiences – driving brand strategy, thought leadership, crisis management, and executive positioning.\\\\n•Delivering tangible impact through compelling storytelling while galvanizing internal, external stakeholders\\\\n•Defining the strategic vision for media, communications and social media in collaboration with C-suite leaders to foster authentic, sustainable relationships with the industry\'s key influencers.\\\\n•Strengthening the Policies, Process & Protocols framework and to Ring-fence the brand against potential crises scenarios impacting corporate reputation\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Corporate Branding
• Market Research
• Management
• Negotiation
• Media Relations
• Product Development
• Digital Marketing
• Strategy
• Brand Development
• Crm
• Lead Generation
• Brand Communication
• Integrated Marketing
• Product Launch
• Leadership
• Strategic Planning
• Sales
• Marketing Research
• Media Planning
• Marketing Management
• Marketing
• Customer Insight
• Retail
• Social Media Marketing
• Team Leadership
• Online Marketing
• Market Analysis
• Team Management
• Business Development
• Promotions
• Event Planning
• Public Relations
• Project Planning
• Product Marketing
• New Business Development
• Direct Marketing
• Communications Strategy
• Corporate Communications
• Internal Communications
• Marketing Strategy