Eric Krtinić
Senior Digital Product Designer @Aritzia
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WORK HISTORY
Senior Digital Product Designer @Aritzia
Vancouver, BC, CA
Designing world class omni-channel customer experiences balancing functionality, usability, and aesthetics. I am part of the team responsible for creating an aspirational ecommerce experience and setting the design direction for Aritzia.com. As a Senior Digital Product Designer, I currently lead the “Evaluating” phase of the customer journey, which primarily focuses on: Product Details, Cart, and Wishlist, while also influencing the design expression of the entire digital journey.My responsibilities also include evolving our design system, shaping how our design teams think and work, supporting other areas of the site through collaboration, and mentoring new designers. I regularly collaborate with a variety of cross-functional partners, including Digital Product Management, Technology, Data & Analytics, Marketing, Creative, Merchandising, and Legal to design Everyday Luxury™ experiences with every interaction and consistently deliver customer and company value.Work Highlights— Led the International Ecommerce redesign in 2025— Led the design for the \"Next Best Thing\" feature on sold out products— Led the design for “Notify Me When Back In Stock”— Led the My Bag page redesign in 2019— Led the My List page redesign in 2019— Led the Product Details page redesigns in 2018 and 2023— Led the design for the PDP size selector dropdown— Led the design of the Fit Predictor widget on the PDP— Led the design of the Special Order colour swatch indicator— Led the design of the Sale colour swatch indicator — Led the Product Listing page redesign in 2020— Led the design for the Sort & Filter modal— Led the Quick View redesign in 2022— Supported the launch of “Buy Online Pick Up In Store”— Built a significant number of templates, components, and elements for our Design System— Pioneered the use of the mobile “sheet” and desktop “panel” UI pattern that is widely used on Aritzia.com— Became the Onboarding Buddy to mentor new design hires in 2022
EDUCATION
British Columbia Institute of Technology
Digital Design & Development, Design and Visual Communications, General
SKILLS
ABOUT ERIC KRTINIĆ
Eric is a Sr. Digital Product Designer based in Vancouver, BC, currently shaping the digital experience at Aritzia, a leading fashion retailer in North America. Over the past decade, he’s modernized brands through aspirational digital experiences, efficient design systems, thoughtful user research studies, and a deep focus on articulating brand vision into intuitive interfaces.Eric’s design practice balances simplicity and beauty with functionality and usability. He brings a tasteful, culturally fluent perspective that helps design teams stay attuned to their audience and the broader impact of their work. Positioned between luxury, art, media, and culture, he connects the aspirational with the accessible. As a design leader, he raises his team’s bar for quality through mentorship and fostering an open, inclusive, and collaborative environment where thoughtful, high-quality work can thrive. He leads large initiatives end-to-end with intent and careful attention to detail, ensuring meaningful user impact.
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