Roger Jones

About Roger Jones

I’m a social media and content marketing leader with 15+ years of experience building, scaling, and modernizing enterprise social and owned media platforms for national telecommunications & global news media brands. Currently, I serve as Director of Social Media & Content Marketing at Cox Communications, where I lead social strategy & operations, content marketing, and campaign execution. I’ve helped evolve social from a channel-led function into a strategic enterprise capability spanning brand storytelling, cultural relevance, influencer engagement, and consumer intelligence. I’ve partnered closely with agencies and internal creative partners to drive innovative campaigns recognized with Cannes Golden Lion, The One Show Golden Pencil, and Webby Awards, delivering measurable impact across brand equity, engagement, and media efficiency.Previously, at CNN, I led audience engagement across platforms and integrated real-time social strategy into major moments, including Emmy Award-winning coverage of the 2008 & 2012 U.S. presidential elections.Across roles, I’m known for: Translating brand and cultural insight into scalable social and content strategy Leading cross-functional and agency partnerships across Brand, Creative, Media, and Public Affairs Building governance, best practices, and high-performing teams Connecting creativity with measurable business outcomes I’m especially interested in opportunities where social content and digital storytelling are treated as strategic business drivers, not just distribution channels.

Experience

1. Director of Social Media & Content Marketing

   Cox Communications

   Mar 2024 — Present · Atlanta, GA, US

   Lead enterprise social media and content strategy across owned and paid channels, driving brand relevance, cultural connection, and measurable business impact.Set platform strategy, governance, and operating models for Meta, TikTok, X, YouTube, and emerging platforms, balancing brand safety with creative experimentation.Oversee integrated social strategy for award-winning national brand campaigns, translating purpose-led storytelling into high-performing social execution.Partner closely with Brand, Media, Insights, and Agency teams to ensure cohesive narrative, audience-first creative, and efficient media performance.Guide test-and-learn roadmap across content formats, creators, and platform innovations, using performance insights to inform creative and media optimization.Mentor and develop high-performing social and content leaders, building scalable processes that support enterprise growth.

Education

• The University of Georgia

  BA, Advertising/Mass Communications

  1993 — 1996

Skills

• Audience Engagement
• Strategic Partnerships
• Strategic Communications
• Community Building
• Content Management
• Editorial Strategy
• Digital Marketing
• Brand Management
• Content Strategy
• Community Engagement
• Marketing Strategy
• Television
• Customer Lifecycle Management
• Customer Acquisition
• Customer Engagement
• Multi-Channel Marketing
• Strategy
• E-Commerce
• Marketing Communications
• Facebook
• Online Marketing
• Content Development
• Email Management
• Media Planning
• Editorial
• People Management
• Project Execution
• Direct Marketing
• Social Media
• Interactive Marketing
• Media Buying
• Online Advertising
• Email Marketing
• Project Management
• Management
• Social Media Marketing
• Advertising
• Web Analytics
• Integrated Marketing
• New Media