Kristin McDaniel

About Kristin McDaniel

As a hands-on, strategic, and pragmatic marketing leader, two guiding principles I always keep in mind are:\"Our opinions, although interesting, are irrelevant,\" and \"You can\'t manage what you don\'t measure.\" I excel at developing data-driven, customer-first marketing strategies and plans designed to create meaningful connections with target audiences and drive positive business outcomes.My skills in human-centered marketing and ability to achieve business results efficiently have earned me a reputation for excellence. I have experience in both B2B and B2C industries, including technology, healthcare, higher education, energy, and insurance. My passion for collaborative problem-solving motivates me to transform business challenges into opportunities for growth and success.

Experience

1. Senior Digital Marketing Manager

   PEMCO

   Sep 2025 — Present · Seattle, WA, US

   Lead the development and prioritization of GTM-aligned marketing initiatives that support business growth and customer engagement.• Manage integrated marketing campaigns across digital, content, and paid media to meet sales and customer retention goals.• Analyze campaign and channel performance data to inform strategy, improve ROI, and drive continuous improvement.• Partner with product, sales, creative, digital, and analytics teams to ensure cohesive and effective execution of GTM programs.• Manage external agency relationships and marketing budgets to ensure efficient, high-impact execution.• Ensure all GTM efforts are grounded in customer insights, and aligned with the customer journey.• Ensure all marketing activations reflect PEMCO’s brand voice, values, and mission to help people Worry Less and Live More.• Stay ahead of marketing trends and technologies to continuously evolve PEMCO’s GTM capabilities through research and data.

Education

• Washington State University

  Bachelor of Arts (BA), Anthropology

Skills

• Advertising
• Website Development
• Program Management
• Management
• Marketing Management
• Strategic Planning
• Email Marketing
• Salesforce.com
• Sales Enablement
• SEO
• Corporate Communications
• Event Management
• Strategy
• B2b Marketing
• Strategy Development
• Analyst Relations
• Budget Management
• Leadership
• Public Relations
• Internal Communications
• Online Marketing
• Lead Generation
• B2b
• Direct Marketing
• Business Development
• Digital Marketing
• Marketing Research
• Project Management
• Channel Marketing
• Marketing Communications
• Vertical Marketing
• Marketing Strategy
• Business Process Improvement
• Go-to-Market Strategy
• Integrated Marketing
• Strategic Partnerships
• Product Marketing
• Social Media Marketing
• Market Research
• Competitive Analysis