Kristin Lynch
Manager, Event Marketing @BCD Travel
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WORK HISTORY
Manager, Event Marketing @BCD Travel
Bring creative event themes to life across booth design, messaging, and experiential activations that drive engagement and lead generation. • Manage a portfolio of annual shows with a $1.3M budget across events. • Lead 100+ staff at GBTA Convention, an industry expo with attendees.• Negotiate partner agreements to maximize event ROI and stay within budget. • Write compelling session proposals to secure speaking opportunities at leading industry events, boosting BCD’s brand visibility and stage presence.• Measure and report post-show KPIs; offer strategic insights to improve YOY.• Led a $10K brand-differentiation campaign, generating 70K+ social impressions and outperforming internal benchmarks.
EDUCATION
Immaculata University
B.A. in Communication with concentrations in Public Relations and Journalism, Graphic Arts Minor, Philosophy Minor
SKILLS
ABOUT KRISTIN LYNCH
Kristin Lynch is an energetic and creative professional with more than nine years of experience in digital marketing and corporate event planning. She has a proven track record of helping companies transform events into impactful brand experiences that foster strong client relationships and generate thousands of high-quality leads. Kristin uses her excellent organizational skills to run multiple events simultaneously and is very comfortable managing deadlines and deliverables in fast-paced environments. Throughout her career, Kristin has developed a wide range of knowledge and experience in digital marketing. She is highly-skilled in maintaining consistent branding and messaging across the web, social media, email, and other digital platforms. She is well-versed in Adobe Creative Suite and especially enjoys seeing her designs come to life on trade show exhibits. She knows how to manage a small-but-mighty marketing team and takes a “lead by example” approach to inspiring the people around her. Kristin pours herself into every project she works on. Her can-do, self-starter attitude has earned her a reputation as a dedicated and dependable employee with a passion for creative projects. Outside of the office, she enjoys crafting, trying new DIY projects, and spending time with her family and friends. Kristin earned her Bachelor’s degree in Communication with dual concentrations in Public Relations and Journalism at Immaculata University in 2017.
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