Krizzia Manlangit

Experience

1. Digital Lead, Client Account Manager

   Bay Area News Group

   Aug 2022 — Present

   The Mercury News has a reach of over 5 million weekly readers. We are one of the largest media groups in the U.S, serving high-value audiences and connecting advertisers to them. MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms. • Manages and leads ad budget of up to $2.2 million with Client Services team and analyzes data into easy-to-interpret storytelling for clients and Account Executives at The Mercury News and East Bay Times. • Responsible for maximizing the performance acquisition of customer accounts and digital advertising campaigns from post-sale to renewal. • Executes strategic ongoing digital advertising accounts and campaigns based locally in the San Francisco Bay Area to meet revenue goals. • Interacts with sales teams to ensure seamless digital campaign execution, providing a high-level of client service support. • Assists in developing optimization strategies and retaining sales in the full digital product portfolio. • Digital product experience in: Salesforce, Ad Taxi, Google Analytics, Google Ads, Google Tag Manager, pixel tracking, Tealium, Remarketing, PPC/SEO, SEM, Newsletters, Email Marketing, Social, Display, Video, O&O, and Programmatic.