Kriti Bhatnagar
Senior Account Manager @A Plus Creative Inc
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WORK HISTORY
Senior Account Manager @A Plus Creative Inc
Toronto, ON, CA
I lead a portfolio of enterprise accounts — Estée Lauder, Loblaws, Walmart, Shoppers Drug Mart, Giant Tiger, and Sleep Country, managing $1M–$3M in annual billings as the primary strategic partner for each.Day to day, that means translating business objectives into creative direction, managing cross-functional teams across creative, production, and media, and keeping everything moving without losing sight of either client outcomes or agency profitability.Some of what I\'m most proud of:→ Growing and upselling existing accounts, deepening relationships and expanding retained revenue year-over-year→ Retaining at-risk clients through proactive issue resolution and realigned creative strategy→ Directly managing and mentoring junior account staff, building team capability from the ground up→ Redesigning internal workflow processes using Function Point, Asana, and Trello to improve visibility across simultaneous project streamsThis role sits at the intersection of strategy, relationships, and execution, and it\'s where I do my best work.
EDUCATION
Hult International Business School
Masters in International Business, International Business/Marketing
Delhi University
Bachelor's of Commerce (Hons), International Business/Marketing/Commerce
South Delhi Polytechnic For Women
Diploma in Interior Design, Interior Design
SKILLS
ABOUT KRITI BHATNAGAR
I\'ve spent 8+ years doing three things I genuinely love: building relationships that last, turning complex briefs into strategies that actually work, and developing the people around me into stronger versions of themselves.My career has taken me from Apple in Cupertino and Google\'s ads team to Snap Inc, and now into agency life at A Plus Creative, where I manage a $1M–$3M portfolio of enterprise accounts including Estée Lauder, Loblaws, Walmart, Shoppers Drug Mart, and Sleep Country. Each stop taught me something different: global brand discipline, platform-side performance thinking, and the kind of pressure-tested account management that comes from running multiple high-stakes client relationships at once.What sets me apart isn\'t just the logos, it\'s the range. I can speak a CFO\'s language and a creative director\'s language in the same meeting. I understand media buying, paid search, and brand strategy. I\'ve grown accounts, saved accounts, and built the internal processes that make delivery actually work at scale.I bring an international lens to everything I do, shaped by an MIB from Hult International Business School in San Francisco, a commerce degree from Delhi University, and a career that\'s moved across continents and industries.I\'m always interested in connecting with people who are passionate about client strategy, creative work, and building great teams. Feel free to reach out.
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