Kritika D Monga

WORK HISTORY

EDUCATION

ABOUT KRITIKA D MONGA

I’ve spent over 17 years building brands and growth engines across consumer tech, B2B, B2C, and D2C businesses — and what I’ve learned is this: marketing doesn’t fail because of effort, it fails because of lack of ownership and clarity.Across large organizations and fast-growing brands, I’ve led brand transformations, go-to-market strategies, and digital initiatives in complex, multi-stakeholder environments where alignment is often the hardest — and most critical. My focus has always been simple: connect marketing to revenue in a way that is measurable, sustainable, and strategically sound.Over the years, I’ve built omnichannel frameworks, launched digital platforms, driven ROI-focused campaigns, and strengthened customer retention systems — using data and tools like Eloqua, Salesforce, Tableau, and Power BI not as dashboards, but as decision-making engines.Founding Edge Marketing Consultancy was a natural extension of this journey. I wanted to create a model where marketing is not just an activity center, but a growth function with strategic ownership — one that helps leadership teams move from noise to clarity, from campaigns to outcomes.I believe in disciplined creativity, data-backed decisions, and building brands that endure — not just perform.