Kritika Singh
Experienced Business Intelligence and Analytics Professional Specialized in Machine Learning\rand Data-Driven Solutions
- Role
- Business Analyst Ii at Amazon
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Kritika Singh
Senior Analytics & BI professional with 7+ years of experience using data to shape product strategy, improve customer experience, and drive business growth across Amazon, Adobe, and Swiggy.I specialize in:• Product & Marketing Analytics• Experimentation (A/B testing, hypothesis design)• SQL, Python, Tableau, Power BI, QuickSight• Forecasting, Segmentation, Cohorts, Retention, LTV, Churn• BI Architecture, Dashboarding, Automation• Statistical Modelling & ML-based insights• Executive storytelling & decision supportMy work has reduced operational costs, improved marketing ROI, accelerated product adoption, and contributed directly to revenue outcomes. I enjoy solving ambiguous business problems, building scalable analytical frameworks, and partnering with cross-functional teams to turn insights into action.Passionate about data-led problem solving, experimentation, and driving measurable impact.
Experience
Business Analyst Ii
Aug 2025 — Present · Bengaluru, IN
Partnered with PMs/Engineering to define hypotheses, design experiments, and evaluate feature impact across Bills & Financial Services.• Conducted deep-dive analyses to uncover product opportunities; influenced roadmap decisions with data-backed recommendations.• Built forecasting models for product adoption and operational KPIs; monitored leading indicators to identify emerging risks.• Structured ambiguous product questions into analytical frameworks and measurable hypotheses.• Developed self-serve analytics tools and ML-driven insights to support strategic decision-making.
Education
Central Academy
Intermediate
2011
Indian Institute of Technology, Kharagpur
Master of Science - MS, Safety Analytics
2017 — 2021
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