Kritika Sharma
Marketing Lead @Skills Café
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WORK HISTORY
Marketing Lead @Skills Café
EDUCATION
BUNDELKHAND INSTITUTE OF ENGINEERING AND TECHNOLOGY, JHANSI
Bachelor of Engineering Technology, Information Technology
ABOUT KRITIKA SHARMA
I’m a growth-focused Product Marketer with 4+ years of experience turning complex products into clear narratives, measurable funnels, and scalable growth systems.I specialise in GTM strategy, paid acquisition, lifecycle/CRM, product analytics, and creative strategy, and I’m most energised when I’m working end-to-end across the funnel:from understanding user behaviour → crafting messaging → running experiments → analysing data → improving activation & conversion.At Mugafi, OdinSchool, and Skuad, I worked closely with founders and product teams to ship campaigns, optimise funnels, build positioning, launch new products, and run performance marketing across Google, Meta, and niche channels. I’ve also created and led content campaigns, behaviour-based CRM flows, and multi-channel GTM strategies for B2C and SaaS products.My strength lies in making products easier to understand, easier to adopt, and easier to love — through clarity, storytelling, experimentation, and data.I’m now looking for opportunities in Growth, Product Marketing, Performance/Lifecycle, and Creative Strategy where I can own the problem, the process, and the outcome.
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