Kritika J.
Marketing | Demand Gen | CX Strategy
- Role
- Senior Marketing Manager at Altudo
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Kritika J.
I am a seasoned demand generation specialist helping brands build awareness, generate demand, and convert interest into revenue—using content, data, and AI to drive smarter marketing decisions.Demand Generation & Inbound MarketingSkilled in building multi-channel campaigns that fuel pipeline growth across key B2B verticals—manufacturing, retail, fintech, legal services, and eCommerce.AI-Powered & Data-Driven StrategyLeverage AI tools and performance analytics to optimize personalization, content performance, and marketing outcomes.Content Leadership & Team ManagementLead a team of 5 writers and Email marketing expert to build and scale content operations that support ABM, webinars, events, and full-funnel campaigns.LinkedIn & Brand GrowthProven record of growing company LinkedIn following from 12K to 83K+ in 5 years with targeted content, thought leadership, and community engagement.SEO & Keyword StrategyLead SEO team to align content with high-intent, business-critical keywords that improve visibility and drive qualified traffic.Email & ABM CampaignsCraft segmented nurture journeys and ABM strategies that support sales goals and boost engagement across buyer stages.I\'m passionate about combining creativity with analytics to deliver marketing that moves the needle. Let\'s connect if you\'re building smarter B2B marketing.
Experience
Senior Marketing Manager
Jan 2026 — Present
Education
Amity University, Greater Noida Campus
Master of Arts - MA, English Language and Literature/Letters
2016 — 2018
London Business School
Brand Management
2022 — 2023
Delhi University
Bachelor of Arts - BA, English Literature (British and Commonwealth)
2013 — 2016
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