Kritika Gupta

About Kritika Gupta

There is nothing like an overnight success. If mastery takes hours, then the hours I’ve spent across e-commerce, q-commerce, consumer tech & luxury retail have shaped the leader I’ve become - someone who builds and scales high-performing, multi-market businesses with commercial clarity, creative problem-solving and executional discipline.I am a global revenue, strategy and growth leader who has scaled multi-billion-dollar commerce businesses across APAC, MENA, Europe and India. Across roles at Noon, Myntra, ShopClues and ClubFactory, I’ve built & expanded marketplace ecosystems, unlocked new regions, developed 0→1 categories and led large-scale commercial transformations across high-growth markets in Asia & the Middle East.My work sits at the intersection of P&L ownership, revenue strategy, marketplace expansion, cross-border commerce, pricing, planning & AI-led decision systems. I build engines for scale: new markets, new value pools and data-driven growth models that compound.Core Strengths:• Multi-country P&L ownership and commercial leadership• Marketplace expansion across Cross-border strategy and global supply ecosystems• AI-driven pricing, forecasting and planning engines• Monetization, profitability and category scale• Business transformation & operating-model improvements• Leading & scaling multi-market, cross-functional teamsExpertise Areas: Revenue Growth • Commercial Strategy • Marketplace • Cross-Border Commerce • Category Leadership • AI/ML Solutions • Product & Innovation • Customer Experience • Planning • Pricing • Forecasting • Merchandising • Commercial Transformation • GTM Models • Partner EcosystemsSectors:E-commerce • Cross-Border • Q-commerce • Consumer Tech • Retail • ConsultingMy journey, from scholarship-funded education to global operator roles, taught me resourcefulness, discipline and the mindset to build things that last. I believe teams thrive under authentic leadership and organizations grow when people feel seen, valued and empowered.Creativity has always been part of my DNA. As a Top 5 National Finalist on Let’s Design (Zoom TV) & an international finalist at the World of Wearable Art in New Zealand where my work is exhibited permanently, I learned to blend intuition with data and design with strategy. That balance continues to guide my leadership.I’m always open to meaningful conversations around global revenue leadership, marketplace strategy, commercial scale and cross-border growth. If you’re building something bold or expanding into new markets, I’d be glad to connect.

Experience

1. Senior Lead - Building Marketplace, Cross-border & Quick-commerce

   noon

   Oct 2023 — Present

   Leading strategic growth across Marketplace, Cross-Border, and Quick Commerce verticals to expand Noon’s footprint across the region- Driving cross-border expansion by unlocking global supply from Turkey, China, and India enhancing selection diversity for MENA customers- Spearheading Quick Commerce initiatives to deliver fast fashion and lifestyle experiences through curated assortments and customer-first fulfillment models- Partnering with product, tech, and ops teams to launch scalable, customer-first solutions across the region.

Education

• Delhi University

  Bachelor of Commerce- BCom, (Correspondence Studies-School of Open Learning, New Delhi,Validation From : Delhi University)

  2008 — 2011

• St. Mark's Sr. Sec. Public School, New Delhi

  Non- Medical ( Science), CBSE

  1996 — 2008

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  PGCBM, Business, Management, Marketing, and Related Support Services

  2017 — 2018

• Pearl Academy

  FASHION DESIGN , B. A. HONORS, Pearl Academy of Fashion,New Delhi

  2008 — 2012

Skills

• Corel Draw
• Merchandising
• Fashion Design
• Trend Forecasting
• Fashion Coordinator
• Trend Analysis
• Fashion Buying
• Fashion
• Pattern Development
• Negotiation
• Pattern Design
• Strategic Planning
• Budgets
• Fashion Merchandiser
• Retail