Kriti Goswami
Commercial Airline Marketing @Airasia
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WORK HISTORY
Commercial Airline Marketing @Airasia
IN
As a Commercial Airline Marketer at AirAsia International, I play a crucial role in driving the company\'s growth & enhancing its brand presence across India, Sri Lanka & Bangladesh. I develop & execute comprehensive marketing strategies & campaigns that align with AirAsia\'s business objectives & resonate with our diverse customer base. Additionally, I oversee SM and PR efforts for AirAsia International in India, ensuring consistent and engaging communication with our audience:1): Crafting data-driven marketing strategies tailored to regional market dynamics. Conducting market research to identify trends, customer needs, and competitive landscapes. Managing & optimizing marketing budgets to maximize ROI.2): Enhancing brand awareness and loyalty through targeted campaigns and initiatives. Collaborating with creative teams to develop compelling marketing collateral. Ensuring consistent brand messaging across all marketing channels. 3) & : Overseeing the social media strategy and content creation to engage and grow online communities. Managing public relations efforts, including media relations, press releases, and crisis communication. Building and maintaining relationships with media, influencers, and industry stakeholders.4): Working closely with tourism boards to align marketing efforts with business goals. Coordinating with regional and global marketing teams to leverage best practices and resources.5): Analyzing campaign performance and market trends to inform strategic decisions. Providing regular reports and insights to senior management on marketing effectiveness and opportunities for growth.
EDUCATION
Delhi University
Bachelor's degree, Majors in History, English & Spanish
MICA | The School of Ideas
Post Graduate , Digital Marketing & Analytics
University of Illinois Urbana-Champaign
Certification(Online), Digital Marketing Analytics in Theory
University of London
Certification(Online), Brand Management: Aligning Business, Brand and Behavior
University of California, Davis
Certification(Online), The Strategy of Content Marketing
ABOUT KRITI GOSWAMI
With a background as varied and engaging as a well-told story, my career in marketing…
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