Kriti Pandey

Senior Manager @Sociohub Media

Mumbai, IN

Role Overview:Lead the end-to-end strategy, execution, and optimization of social media campaigns across platforms, driving brand awareness, audience engagement, and measurable business results.Key Responsibilities: • Develop and implement platform-specific content strategies (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.) aligned with brand goals. • Plan and execute creative campaigns, influencer collaborations, and trend-driven content to boost reach and engagement. • Create and manage content calendars, ensuring a balance of promotional, educational, and interactive posts. • Oversee creative production, from ideation to copywriting, design briefs, and video edits to maintain brand tone and visual consistency. • Leverage analytics tools to track performance, optimize campaigns, and prepare data-driven reports for stakeholders. • Manage paid ad campaigns, including audience targeting, A/B testing, and ROI analysis. • Monitor industry trends, competitor activity, and platform updates to keep strategies fresh and effective. • Engage with the online community, responding to comments, DMs, and brand mentions in a timely, brand-consistent manner. • Collaborate cross-functionally with marketing, PR, and design teams to ensure cohesive brand communication.Key Skills:Social Media Strategy, Content Marketing, Paid Ads Management, Influencer Marketing, Trend Analysis, Brand Storytelling, Analytics & Reporting, Community Management, SEO for Social, Crisis Management.

Kalindi College

Ba Hons English

Children senior academy

Completed school

Indira Gandhi National Open University

Master's degree