Kriti Sharma

About Kriti Sharma

Senior Business Data analyst with experience across Amazon Ads, Genpact (Walt Disney World Analytics), and Deloitte (Wellsfargo), specialising in ad integrity, customer insights, and business analytics.I focus on solving real business problems from identifying invalid traffic and protecting advertiser spend at Amazon, to improving customer engagement and marketing performance at Disney, to driving data-driven decision-making at Deloitte.I enjoy breaking down complex problems, understanding the story behind the numbers, and translating insights into actions that create measurable impact.Always open to opportunities that blend analytics, customer understanding, and strategic thinking.

Experience

1. Business Analyst Ii

   Amazon

   Jul 2025 — Present · Bengaluru, IN

   Investigated bot attacks and invalid traffic across Amazon’s advertising products by validating ML-model outputs and performing manual deep-dive analysis on suspicious click patterns.Identified fraud patterns, confirmed advertiser impact, and recommended refunds in cases where bot activity exhausted campaign budgets.Handled 3P advertiser and publisher escalations related to punted bids, under-delivery, impression-serving issues, delivery blocks, and supply-quality concerns.Diagnosed whether campaign issues were caused by traffic-quality blocks, bid or supply constraints, or low-quality/MFA inventory, and partnered with internal teams to ensure brand safety and restore performance.

Education

• Vellore Institute of Technology

  Master in software engineering(5 years integrated course), software engineering

  2013 — 2018