Kriti Sharma
Senior executive - E commerce Advertising specialist || Amazon and Flipkart Advertising specialist || Quick commerce Ads specialist || B2B performance marketing
- Role
- Senior Executive Performance Marketing at Biotique
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Senior Executive Performance Marketing
Aug 2024 — Present · Noida, IN
As an E-commerce Advertiser focusing on Amazon, Flipkart, and Quick Commerce, role involves:1-Amazon & Flipkart Advertising: Creating and managing campaigns (SP, SB, SD ads), including keyword research, bid optimization, and A/B testing for ROI and sales.2-Quick Commerce Advertising: Developing strategies for platforms like Blinkit, BigBasket, Myntra, Swiggy, Zepto, 1mg, and Meesho.3-Campaign Optimization: Continuously improving campaigns based on metrics like CTR, CR, and ROAS, including bid adjustments and new ad tests.4-Audience Targeting: Leveraging data insights to target key audience segments through demographic, interest-based, and retargeting strategies.5-Budget Management: Efficiently managing ad budgets across platforms for maximum impact and cost-effectiveness.6-Competitor Analysis: Monitoring competitor ads to refine strategies and stay ahead.7-Reporting & Analysis: Analyzing performance, generating reports, and providing insights for continuous improvement.8-Stays Updated: Keeping up with industry trends, platform updates, and best practices for innovative, effective campaigns.
Education
Lovely Professional University
Master of Business Administration - MBA, Finance consulting and marketing
Lovely Professional University
Bachelor's degree, Economics
2018 — 2021
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