Kriti Priya
Senior Product Manager at YES Bank | Digital Banking | Ex - Housejoy | Datamatics | Nityo Infotech | Izmo | 8 years
- Role
- Senior Product Manager at YES BANK
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kriti Priya
Passionate to impact the domain or industry through Product and People ·…
Experience
Senior Product Manager
Apr 2022 — Present · Mumbai, IN
Yes Bank app• Launched all the basic features of Debit and Credit Card like Reissuance, Block, Upgrade, Tokenization, PIN Generation, Login, Limit Management, Bill Payments which lead to increase in customer engagement and provided seamless experience over mobile app• Improved the Credit Card onboarding journey by 9% through A/B testing and analysis• Led the implementation of Virtual Gift Card Issuance which led to BUY Virtual Gift Card using my CASA account• Working on Regulatory Requirements, an NRI Registration for Credit/Debit Card product which will allow to perform all the operations through app• Led the quarterly product grooming and prioritization through impact on conversion, NPS, effort etcGift card Led the development from ideation to delivery Yes Robot(Chatbot) 🤖 • Led the design of Chatbot experience of Yes Bank and improved the accuracy of the chatbot by 22% through analysis and implementation of correct user flow• Increased user engagement of the chatbot by ~23% & conversion by ~14% by improving bot response and redesigning the journey for Loans, Credit Cards, and Investments• Improved the NPS from ~25% by setting up user feedback collection, complaints, training, monitoring, and solving user critical issues through the productDebit card Led the quarterly product grooming and prioritization through impact on conversion, NPS, effort etc.Credit card Led the quarterly product grooming and prioritization through impact on conversion, NPS, effort etc.Convert to EMI
Education
Savitribai Phule Pune University
Bachelor's degree, Information Technology
2011 — 2015
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