Kriti Pandey

Seasoned Digital Marketer| Product SAAS | Generative AI | Email Automation|Go-to-market strategy| Demand Gen | Performance Marketing

Role
Marketing and Demand Generation at Digital Divide Data (DDD)
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kriti Pandey

A seasoned and results-driven digital marketer with a passion for driving impactful growth initiatives. With a strong foundation in customer marketing and communication, I possess a unique ability to understand customer needs and preferences, crafting targeted campaigns that foster engagement and loyalty. Proven track record of success in creating and implementing customer engagement strategies that deliver tangible results, continually seeking innovative ways to enhance the customer experience.My current endeavor harnesses generative AI to elevate marketing strategies, ensuring our campaigns are both cutting-edge and efficient. The pursuit of performance optimization in digital marketing keeps us at the forefront of industry innovation, consistently outpacing competitors in a dynamic international market.>>Digital Marketing Mastery: Demonstrated expertise in various digital marketing channels, including SEO, SEM, social media advertising, and email marketing.>>ABM Success: Proven experience in managing successful ABM strategies, achieving a quarterly GBP of 70K+ and an annual GBP of approximately 300K.>>Technical Proficiency: Strong proficiency in MS Office, Power BI, and various marketing automation tools (Marketo, Pardot, Salesforce).>>Web Development: Hands-on experience in managing end-to-end website development and customization using platforms like WordPress and Silver Stripe.>>Data-Driven Insights: Leveraged user analytics and data-driven insights to optimize digital marketing strategies and improve customer engagement.>>Customer-Centric Approach: Consistently focused on understanding customer needs and delivering exceptional customer experiences.>>Strategic Planning: Skilled in developing and implementing comprehensive digital marketing programs aligned with business objectives.>>Results-Oriented: Proven track record of delivering measurable results and driving growth for organizations.

Experience

  1. Marketing and Demand Generation

    Digital Divide Data (DDD)

    Sep 2025 — Present

Education

  • Uttarakhand Technical University

    Bachelor of Technology - BTech, Computer and Information Sciences and Support Services

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

    Master of Business Administration - MBA, Marketing/Marketing Management, General

  • UBTER

    Diploma, Information Technology

    2010 — 2013

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Kriti Pandey — Marketing and Demand Generation at Digital Divide Data (DDD) in Gurugram, HR, IN | Unifers