Kriti Kundu
Brand Strategy & Narrative Marketing | Building Audience-First IPs & Campaigns
- Role
- Creative Team Lead at Kuku
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kriti Kundu
I work at the intersection of storytelling, audience psychology, and brand building.With 5+ years in creative production and IP development, I’ve led long-form narrative projects across digital platforms- shaping stories not just for consumption, but for sustained engagement, retention, and franchise growth.My work spans original IP launches, episodic narrative design (150+ episode arcs), cross-format adaptations, and creative leadership across writers, editors, and visual teams. Increasingly, I apply this experience to brand and content strategy, translating narrative worlds into brand universes, campaigns, and audience-first marketing systems.
Experience
Creative Team Lead
Mar 2026 — Present · Bengaluru, IN
Education
Jamia Millia Islamia
BA (H) English, English Language and Literature, General
2015 — 2018
AJK MCRC
MA Mass Communication, Cinematography and Film/Video Production
2018 — 2020
Indian Institute of Management, Kozhikode
Programme in Business Management, Business, Management, Marketing, and Related Support Services
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.