Kriti Kumar
Market Research | Consumer Insight | Brand Insights | Brand Strategy
- Role
- Senior Research Manager at Kantar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kriti Kumar
A market research fanatic, who enjoys understanding consumer psychology, uncovering…
Experience
Senior Research Manager
Jul 2024 — Present · IN
Under my stint with Kantar i happened to speak with industry experts across sectors bringing their first hand knowledge which helped me get to the depth insights of the industry happening adding to the research findings. Helped brand (HUL, Kenvue, Adani etc.) in finding need gaps in the market and navigating white space for them by tapping into the on going market trend and consumer inclination by synthesizing & analyzing large data sets across cohorts. Research Performed: Product Test, Prototype Test, Equity Study
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