Kriti Gupta
Functional Lead | Customer Success Team Lead | Salesforce Consultant
- Role
- Functional Lead at Genetrix Technology
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Kriti Gupta
Researcher turned Salesforce Consultant. Expert in handling most of the modules in Salesforce Marketing Cloud and Sales Cloud. Experience in handling MarTech in Hospitality, Non-Profit, Healthcare and Finance sector. Currently hold the position of Functional Lead at Genetrix Technology.
Experience
Functional Lead
Dec 2021 — Present · Delhi, IN
Hospitality Sector: Customer Success Team LeadHandling 10+ hospitality clients and their customer success stories.Provided immediate solutions to client issues during on-call support, resolving concerns within 24 hours to maintain high service reliability in the hospitality sector. Managed and executed targeted marketing campaigns using Salesforce Marketing Cloud, enhancing customer engagement and performance metrics-Non-Profit: Salesforce ConsultantImplemented Salesforce Marketing Cloud for non-profit clients, creating customized data models from scratch to meet unique organizational needs and objectives. Designed and built comprehensive marketing campaigns and landing pages within SFMC, significantly enhancing donor engagement and outreach effectiveness. Provided post-implementation support, ensuring smooth operation and ongoing optimization of marketing strategies tailored to the non-profit sector-Finance:Maintained complex technical solutions within Salesforce Marketing Cloud, ensuring system reliability and performance consistency in a high-stakes financial environment. Led a significant Datorama migration project, integrating enhanced analytics capabilities into a leading Bank\'s marketing strategies-Healthcare:Spearheaded the full-scale implementation of Salesforce Marketing Cloud for healthcare clients, setting up the platform from scratch to tailor it to healthcare marketing needs. Collaborated closely with the Sales Cloud team to ensure seamless integration and synchronization between the two platforms, enhancing overall CRM capabilities. Conducted comprehensive requirement gathering sessions with healthcare clients to accurately translate clinical and business needs into effective SFMC solutions.
Education
Indian Institute of Technology, Delhi
Research Fellowship, Bioprocess Engineering
SRM IST Chennai
Bachelor of Technology (B.Tech.), Chemical Engineering
2012 — 2016
D.A.V International School, Kharghar
SSC
2008 — 2010
Apeejay School, Kharghar
HSC, Science
2011 — 2012
Hamburg University of Technology
Master of Science - MS, Chemical Engineering
Skills
- Microsoft Office
- C++
- SEO
- Project Management
- Research
- Web Content Writing
- Powerpoint
- Microsoft Excel
- Teamwork
- Team Management
- Matlab
- Microsoft Powerpoint
- Microsoft Word
- Social Media
- Creative Writing
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