Kriti Awasthi

About Kriti Awasthi

With over 15+ years of experience in marketing and brand management, I specialize in crafting impactful strategies that drive market growth and consumer engagement. At Whole Earth Brands, I lead marketing efforts across IMEA, leveraging insights and innovative campaigns to strengthen brand presence and align with organizational goals. My expertise spans communication, marketing campaigns, and building brand recognition through strategic alliances and media planning. Previously, I contributed to McDonald’s success by orchestrating annual brand plans, managing marketing budgets, and leading partnerships to achieve key performance metrics. My focus remains on delivering measurable outcomes, fostering collaboration, and creating consumer-centric strategies that drive sustainable business growth across the region.

Experience

1. Marketing Head Imea

   Whole Earth Brands

   Apr 2021 — Present

Education

• Chatrapati Sahuji Maharaj Kanpur University, Kanpur

  B. Com, Business/Commerce, General

  2005 — 2008

• Indian Institute of Management, Calcutta

  Executive Marketing Program, Brand and Marketing

  2018 — 2019

• Jaipuria Institute of Management

  PGDM, Marketing

  2008 — 2010

• MICA | The School of Ideas

  Post Graduate Certificate Programme in Marketing & Brand Management, Marketing

  2017 — 2017

Skills

• Product Promotion
• Mis
• Product Launch
• Management
• Marketing Management
• Market Analysis
• Team Management
• Brand Management
• Channel Management
• Marketing Strategy
• Business Strategy
• Marketing
• Advertising
• Market Research
• Marketing Communications
• Fmcg
• Atl/ Btl Activities
• Product Development
• Below the Line Advertising
• Business Planning
• Launch of New Products