Krithika Raj
Senior Marketing Manager @ Dell | B2B | Demand | Brand
- Role
- Senior Marketing Manager at Dell Technologies
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Krithika Raj
Brand & Field marketing leader with 11+ years of experience building and growing technology brands across India, the US, and Europe. Skilled in brand strategy, product marketing, go-to-market planning, and demand generation.Currently leading Dell Technology \'s commercial PC marketing —driving integrated campaigns, partner programs, and CXO-level events that have increased brand awareness scores, generated leads and strengthened market positioning.Proven track record in launching global GTM strategies, managing large format events and turning complex technology into compelling stories that deliver business impact.My skills includes:• Brand & Digital Marketing• Go to Market Strategy • Campaign Management & Media Planning• Account-Based Marketing (ABM) & Demand Generation• Global Stakeholder Management & Sales Enablement
Experience
Senior Marketing Manager
Dec 2025 — Present · Bangalore Urban, IN
Lead field and campaign marketing initiatives for Dell’s PC business, supporting enterprise segment in India- Drive integrated go-to-market programs across commercial PCs, aligning brand narratives with demand and pipeline objectives- Plan and execute field events and CXO engagements, translating Dell’s PC strategy into high-impact on-ground and digital experiences- Support account-based marketing (ABM) initiatives for priority enterprise accounts, ensuring targeted messaging and close alignment with sales teams- Collaborate with global and regional marketing teams to localize campaigns and assets for the India market- Track campaign and event performance to optimize programs, improve engagement, and strengthen pipeline contribution.
Education
Vivekodayam Boys' Higher Secondary School Thrissur Kerala
HSE, Bio-Maths
2006 — 2008
College of Engineering Trivandrum
Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering
2009 — 2013
IAE Bordeaux
Master of Business Administration - MBA, General Management, Law, Economics
2017 — 2018
Great Lakes Institute of Management
PGPM
2017 — 2018
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