Krithika C

Creative Strategist - Helping 6–7 Figure DTC Brands Scale with Creative Strategy | 50+ Brands | UGC + Paid Social Ads That Convert | Co-Founder at KiRu | Personal Stylist

Role
Senior Creative Strategist at Scroll Stop
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Krithika C

Hey, I’m Ki - a creative strategist with a design lens and a performance brain.I help D2C brands turn creative ideas into content that converts across UGC, paid social, and campaigns.I’ve worked with brands like Goibibo, The Sleep Company, Wakefit, Nobero, Nua, Ravel Care, Two Brothers Organic Farms, Guppy Moms, and Juneberry.

Experience

  1. Senior Creative Strategist

    Scroll Stop

    Jul 2025 — Present · Bengaluru, IN

    Conduct competitor analysis and market research to identify winning hooks, offers, and angles- Translate insights into testable creative hypotheses and scale what works- Mentor and guide junior creatives to elevate campaign quality- Use data insights & A/B testing to optimize CTR, ROAS, and conversions- Develop high-converting ad concepts that merge performance data with strong storytelling- Build creative frameworks & playbooks for UGC, native ads, and performance-first video scripts.

Education

  • Pearl Academy

    Bachelor's degree, Fashion design

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Krithika C — Senior Creative Strategist at Scroll Stop in Bengaluru, KA, IN | Unifers