Krithika B.
Home Textile Designer | Visual Merchandiser | Surface Pattern Design & Creative Styling | Trade Fair Contributor | Trend Forecaster | Artist
- Role
- Home Textile Designer and Visual Merchandiser at Kwalitee Fabs
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Krithika B.
As a Home Textile Designer and Visual Merchandiser, I combine creative vision with…
Experience
Home Textile Designer and Visual Merchandiser
Nov 2022 — Present · Karur, IN
Specialize in designing and developing surface pattern CADs for the home textiles industry, transforming creative concepts into production-ready designs for bedding, curtains, upholstery, and soft furnishings. Manage the entire design process, from mood boards and motif creation to repeat patterns, colorways, and technical specifications. Expert in sourcing a diverse range of materials—including digitally printed fabrics, woven textiles, and embellishments—ensuring alignment with both design intent and functional requirements. Collaborate closely with product development and quality control teams to maintain design accuracy, color consistency, and scalable production standards. Lead creative styling and photoshoot execution to produce engaging client presentations and marketing visuals. Maintain ongoing client communication and market research to stay ahead of trends and meet evolving home interiors demands.Played a pivotal role in international trade fairs, notably Heimtextil 2022, 2023, and 2024, contributing to trend analysis, product curation, and the creative direction of booth design and visual storytelling—delivering cohesive, impactful presentations to a global audience.
Education
National Institute of Fashion Technology, India
Bachelor of Design, Textile Design (Home products)
2018 — 2022
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