Krithika Arvind Iyer
Director at Mindshare
- Role
- Director at Mindshare
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Krithika Arvind Iyer
Passionate about developing differentiated media strategy based on demographics, local tastes, consumption patterns, seasonality and recommending new touch points for increased reach for client\'s brands. As a Media Director at Mindshare, Chennai, I work closely with brands giving them strategic inputs about how best they can use Media touch points. In my previous profile at Ernst & Young, I work for the Marketing & Advertising Risk Services department, providing consulting services to clients for optimizing marketing spends, contract compliance, process audits & also assists clients with the pitch management process. My earlier profile at Mindshare Fulcrum involves planning, ideation and execution of the media strategy of all brands of Hindustan Unilever Limited for the South Zone, as part of their micro-marketing initiative.
Experience
Director
Dec 2017 — Present · Chennai, IN
Education
University of Mumbai
Master of Business Administration (M.B.A.), Marketing
2010 — 2012
University of Mumbai
BE (IT), Engineering
2006 — 2010
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