Krithi C.
Analyst @Cineplex
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WORK HISTORY
Analyst @Cineplex
Toronto, ON, CA
EDUCATION
Visvesvaraya Technological University
Bachelor of Engineering, Computer Science
University of Windsor
Masters, Business Data Analytics
ABOUT KRITHI C.
Driving Data-Driven Marketing Success | Empowering Business Growth Through Analytics A passionate Business Analyst who believes in the power of data to tell compelling stories and drive impactful decisions. As Carly Fiorina once said, “The goal is to turn data into information, and information into insight.” This philosophy inspires me to uncover meaningful patterns in complex datasets and translate them into strategies that create value for businesses and customers alike. Technical Skills & Expertise: Analytics Tools: Adobe Analytics, Power BI, Tableau, SQL, R, Python Marketing Optimization: A/B Testing, KPI Tracking, Pixel Implementation Programming Languages: R, Python Data Science Expertise: Statistical Modeling (Regression Analysis, Random Forest), Machine Learning (Clustering, Neural Networks), Time-Series Forecasting Professional Highlights: Spearheaded the development of advanced reporting frameworks using Power BI to provide actionable insights into marketing performance and customer behavior. Conducted A/B testing for SCENE loyalty campaigns, refining strategies that boosted engagement by 15%. Led post-COVID customer re-engagement initiatives by analyzing historical data with SQL queries to identify returning patrons and develop targeted outreach strategies.
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