Kritesh T.
Results-Driven Strategic Marketing Leader | Driving Growth & Brand Success | 15 Yrs\' Experience in B2C & B2B | Education, BFSI, E-Commerce, Travel & Consumer Durables | Integrated Campaigns & Digital Transformation
- Role
- Head of Marketing at BIG FM
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kritesh T.
My first real lesson in marketing was not in a classroom. It was on the floor of a retail…
Experience
Head of Marketing
Jul 2023 — Present · Mumbai, IN
Repositioned BIG FM from a legacy radio brand to a multi-platform content powerhouse• Launched digital-first platforms (BIGLive.com, BIGLiveOffers.com) and influencer ecosystems• Introduced award-winning AI-led campaigns • Delivered integrated marketing solutions across radio, digital, and experiential formats• Strengthened audience loyalty through gamified communities and podcast IPs
Education
ADMIS(Sister concern of JBIMS), Deptt of Management Studies , Mumbai University
MBA, MARKETING
2007 — 2009
K C College, Jamshedpur
B.Com, Accountancy
2003 — 2006
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