Krisztina Toth
B2C & B2B Marketing Leader, C-Suite and cross-functional teams partner. Passionate about developing winning marketing strategies, integrated omni-channel marketing plans, and inspiring team members to achieve goals.
- Role
- Director of Integrated Marketing at Mears Transportation
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Krisztina Toth
Omni-channel marketing executive with expertise in brand marketing, product marketing…
Experience
Director of Integrated Marketing
Feb 2019 — Present · Orlando, FL, US
Develops and drives execution of marketing strategy and integrated omni-channel marketing plans for multiple services. Conducts market research to guide the development of marketing and product strategies. Leads marketing team, budget development, lead generation activities, and brand content development, inclusive of all creative media - photography, video, copy, for organic and paid digital channels (Social Media, Google Ads/SEM), website (including SEO), blog, social media, email, SMS, apps, trade shows, partnerships and events marketing. Reports to C-Suite and board.Top 3 accomplishments:• Developed and runs Paid Search and cross-network Performance Max Google Ad campaigns with 16,500+% average monthly ROAS (return on ad spend) and 12+% conversion rate, utilizing highly strategic keywords, negative keywords, while considering organic keyword rankings.• Directs paid social media campaigns, driving purchase ROAS of 15 – 30+ per campaign.• Increased Port Canaveral car service volume 20% YOY utilizing SEO tactics.
Skills
- Research and Development (R&D)
- Strategy
- Product Launch
- Brand Development
- Market Research
- Retail
- Marketing
- Management
- Sales
- Brand Management
- Cross-Functional Team Leadership
- Consumer Products
- Personal Care
- Product Marketing
- Product Innovation
- Beauty Industry
- Negotiation
- Leadership
- R&D
- Skin Care
- Product Management
- Fragrance
- Market Planning
- Cosmetics
- Product Development
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