Kristyn Edwards Sigmon
Head of Brand Communications Tires @Continental
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WORK HISTORY
Head of Brand Communications Tires @Continental
Fort Mill, SC, US
Driving brand communication efforts to strengthen brand position globally and increase customer engagement, by utilizing the power of the company\'s global brands, balanced with local freedom to act.> Ensure development, communication, and governance of strategic brand and communication framework, in coordination with all Business Units > Manage global Tires brand communication communities in different domains (such as social media and digital marketing) to maximize global alignment and synergies > Drive global projects within area of responsibility, from brand strategy to event marketing, from market research to agency portfolio selection > Steer legal, regulatory, and compliance processes related to brand and marketing communication activities with respective central functions, ensuring global needs of Tires organization are covered > Represent Tires in all relevant platforms within Continental Group and external associations, ensuring Tires\' position is reflected appropriately, and group policies are communicated and implemented within Tires > Maintain a strong network across Business Units and central functions, as well as with other departments such as Trademark, Legal, Employer Branding, Purchasing, etc.> Project management and stakeholder management across varied cultural and social backgrounds
EDUCATION
Winthrop University
B.A., Modern Languages-Spanish
Winthrop University
B.S., Integrated Marketing Communications
ABOUT KRISTYN EDWARDS SIGMON
Key Accomplishments-10+ years of experience in integrated marketing and global brand communications -International business experience in markets across the Americas, Europe, and Asia -B2B and B2C marketing background -Fluent in English and Spanish, with basic exposure to 3 additional languages -Social media: Increased Facebook followers by 67% in 3 months for a U.S. CPG brand -Digital marketing: Initiated Email Campaign program and achieved 3,500 opens by 3rd month -Influencer marketing: Achieved entries in a blogger giveaway contest -Brand strategy: Steered development of new brand strategy for General Tire in TT U.S. market -Event marketing: Coordinated with events team on 10+ events per year -Market research: Developed SOW used by entire Americas region for B2B2C market research -Agency selection: Managed marketing agencies in Europe, Asia, and the Americas -Legal and regulatory compliance: Marketing and brand materials compliance in international markets, satisfying varying legal requirements and cultural acceptance levels Summary: Experienced professional with a strong background working with international teams to deliver measurable, integrated marketing campaigns across print, digital, and social media. Skilled in brand management, copywriting, and market research - ensuring projects meet or exceed goals while falling within budget guidelines. Fluent in Spanish. Specialties: Brand communications; integrated marketing communications; press & media relations (PR); management of creative teams; copywriting for print and digital marketing, direct mail, websites, and social media; increasing media visibility; analytics and ROI; branding and corporate identity development; eCommerce and SEO; content marketing and SEM
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