Kristyn L. Neal
- Role
- Marketing Director at Northeast Private Client Group
- Location
- Waterford, CT, US
- LinkedIn followers
- 500 followers
About Kristyn L. Neal
Recent data from the U.S. Small Business Administration shows that in the U.S. 99.9% of…
Experience
Marketing Director
Northeast Private Client Group
Aug 2020 — Present · Shelton, CT, US
When I decided to work for NEPCG, it wasn\'t because I didn\'t like what I was doing, but then PLOT TWIST. March 2020 happened, and all of my clients closed their doors. Everyone thought it would be for a short time, but no one really knew what was about to happen. 🤯\\\\n\\\\nLuckily for me, I was able to find this great role that allowed me to keep doing marketing in an industry I had some familiarity with and still grow and keep up on current market trends - A win/win in my eyes.\\\\n\\\\nMember of the Executive Team reporting to CEO and Founder. Responsible for developing and executing of enterprise-wide marketing strategy for growth of multi-market location investment sales firm aimed at driving B2C and B2B marketing for customer acquisition and generate brand consistency. Hired and led a two-person remote marketing team. Measures the performance of all marketing activities and campaigns (ROI & KPIs) across all major marketing channels: SEO, Email, Digital, Website, Video, Social Media, Press, and Media to generate data-driven decision-making. Developed business relationships with local media outlets.\\\\n\\\\nAccomplishments\\\\n•Spearheaded a brand initiative and website redesign generating pageview increases of 174% in 2021 from 2019, a 314% increase in backlinks, and an 83% increase in keywords since May 2021.\\\\n•Manage the website & SEO, increased clicks by 209%, impressions by 157%, and 23% organic traffic YOY.\\\\n•Introduced process improvements and created a new Google Review request process resulting in an 1100% increase in Google Reviews in the first year.\\\\n•Launched and oversaw project management of blog action plan to optimize keyword strategies resulting in the number (1) one visited blog post of all time within two months of its release.\\\\nImplements marketing analytics and automation; defined and managed multiple projects and overall budget.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Toastmaster
Public Speaking Club
Linkedin Learning
SEO Foundations
Central Connecticut State University
Master, Business Administration
2007
Hootesuite Academy
Social Marketing Training
2016 — 2016
University of Hartford
Bachelor of Science, Business Administration; Marketing
1997 — 2001
EHHS
College prep, College/University Preparatory and Advanced High School/Secondary Diploma Program
1994 — 1997
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.