Kristy Neick

About Kristy Neick

I\'ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya AngelouThis quote defines my leadership philosophy: lead with empathy, build trust, and create lasting relationships.As a media sales leader with deep roots in local advertising, I specialize in turning complexity into clarity, helping businesses connect with audiences. I lead high-performing teams that thrive on delivering measurable results in a rapidly evolving media landscape.I’m passionate about building and empowering top-performing teams, driving innovation, and aligning strategy with execution to exceed revenue goals. My strengths lie in cultivating trust, inspiring collaboration, and navigating change with agility and purpose.Above all, I’m committed to continuous growth as a leader, a partner, and a catalyst for meaningful business impact.

Experience

1. Director of Sales, Arizona (Phoenix and Tucson Markets)

   Cox Media

   Jun 2022 — Present · Phoenix, AZ, US

   Promoted to lead the Arizona sales organization across Phoenix and Tucson, overseeing local, national, and political advertising across linear TV and digital platforms Lead a high-performing, cross-market team, driving strategic planning, execution, and business development to accelerate revenue growth Achieved consistent year-over-year revenue growth and market share gains despite challenging industry conditions Developed and executed strategic sales plans that enabled teams to exceed revenue targets and maximize performance across all platforms Oversee budgeting, forecasting, financial analysis, and inventory pricing to optimize profitability and resource allocation Delivered record-breaking revenue upon rejoining Cox Media in 2022, setting a new benchmark for the region Led a cultural transformation initiative, significantly boosting employee engagement and trust scores across the organization

Education

• Arizona State University

  Bachelor of Arts, Broadcast Journalism, with a minor in Business

  1998 — 2002

Skills

• Online Advertising
• Integrated Marketing
• New Media
• Digital Media
• Sponsorship
• Interactive Marketing
• Advertising
• Media Planning
• Radio Advertising
• Media Relations
• Digital Strategy
• Digital Marketing
• Radio
• Mobile Marketing
• Broadcast
• Social Media Marketing
• Media Buying
• Television
• Advertising Sales