Kristy McCready
Head of Advertising and Marketing Communications @汇丰
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WORK HISTORY
Head of Advertising and Marketing Communications @汇丰
Birmingham, GB
SKILLS
ABOUT KRISTY MCCREADY
As a dynamic and strategic brand and communications marketing leader my goal is to create long term brand value whilst maximising short term commercial performance. I am an active visionary with a proven track record of leveraging customer insight to deliver brand strategies, propositions, communications, and media plans that deliver transformative brand and business results. My strength lies in putting the customer at the heart of everything I do, delivering outstanding long-term brand and business performance through high impact execution and integrated marketing strategies. I am a proven leader, with excellent communication and team building skills, passionate about building high performing teams and truly collaborative agency partnerships that inspire people to be at their best every day.Extensive experience in retail, beauty, healthcare, FMCG and financial services
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