Kristy Guthner
Associate Director at SKIM | Global insight-based consultants
- Role
- Associate Director at SKIM
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Kristy Guthner
Dedicated researcher adept at leveraging different methodologies to deliver insightful brand communications solutions and expertise. Proven ability to combine analytical rigor with a consultative approach to transform data into actionable insights that drive client success. I am passionate about exploring new places through travel, cheering on the Clemson Tigers, and spending time with my English Bulldog, Zeus.
Experience
Associate Director
Jul 2024 — Present
SKIM is a global insight-based consultancy helping leading companies optimize their marketing strategies. What sets SKIM apart is our combination of decision behavior expertise, rigorous choice-modeling roots, and a thorough understanding of our client\'s marketing challenges.Over my time at SKIM, I’ve developed deep expertise across a range of research methodologies, clients, and industries. As of 2025, I lead one of our U.S. teams with a primary focus on Brand Communications research in the Technology sector, partnering with both B2C and B2B organizations. While tech is my core specialization, I continue to support clients across a variety of industries. I’m passionate about uncovering meaningful insights and translating them into actionable recommendations that drive brand growth.
Education
University of Oxford
Summer Study Abroad Clemson Program, Business law, International Marketing
2014 — 2014
University of Georgia - Terry College of Business
Master’s Degree, Marketing Research
2016 — 2017
Hoover High School
High School
2008 — 2012
Wilbur O. and Ann Powers College of Business at Clemson University
Bachelor's Degree, Marketing, Summa Cum Laude
2012 — 2016
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