Kristy Griffin

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTY GRIFFIN

Results driven and agile executive leader with demonstrated history and experience of developing and executing transformational business strategies to increase productivity, drive demand and improve customer experience. Well experienced in the development and partnering of cross-functional teams supporting organizational change, implementation and adoption of systems, processes and technologies. Expert in leading eCommerce, omni-channel marketing, operations, customer engagement (acquisition and loyalty), customer experience. Adept in managing complex organizational change including influencing up, across, and down. SHAPING AND EXECUTING TRANSFORMATIONAL STRATEGIES: Generated 50% increase in digital growth through consumer segmentation & targeting, field sales support & change management, user experience improvements, strategic merchandising, key metric evolution and cross-functional team leadership. Led transformation to marketing led customer acquisition, generating significantly higher value of customers. Transformed tactical marketing team to be strategically, consumer focused resulting in a higher level of credibility and execution. Directed first-ever Schwan’s Home Service business development/alliance from product ideation, portfolio development, integrated marketing to field execution, delivering multi-million dollars sales.DIVERSE BACKGROUND AND EXPERIENCE BRINGS WELL-ROUNDED PERSPECTIVE: Led teams, bringing meaningful strategies to life in a variety of roles, including Marketing Operations, Brand, Business Development, Internal Marketing, Sales Support, Integrated Marketing, Digital, Ecommerce.COLLABORATION, CHANGE MANAGEMENT & LEADING WITH PURPOSE: Broad organizational change and cross-functional leadership experience throughout career. Executed numerous programs, technologies, evolution of an historic brand and transformative strategies across 450 geographically dispersed locations.