Kristy Soelv
Marketing Leader| Brand Builder
- Role
- Global Marketing Director at Wella Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kristy Soelv
Results-Driven Beauty Marketing LeaderPassionate and versatile marketing leader with a proven track record of elevating brands, gaining market share, and driving revenue growth. Expert in developing inspired brand strategies rooted in consumer behavior and transforming insights into actionable opportunities. Specializes in omni-channel marketing, digital strategy, social media, influencer marketing, and point-of-sale initiatives within the beauty industry.Key Strengths:Brand Strategy Development: Crafting innovative brand strategies that resonate with target audiences and differentiate products in competitive markets.Consumer-Centric Approach: Utilizing consumer insights to inform marketing decisions and drive impactful campaigns that generate results.Omni-Channel Expertise: Experience across diverse distribution channels including e-commerce, specialty beauty, distributors, wholesalers, and salon partnerships.Leadership and Collaboration: Strong leadership skills with a focus on talent development, team management, and collaboration with senior executives to align marketing efforts with overall company objectives.Business Acumen: Demonstrated ability in P&L management, budget allocation, and strategic planning to achieve business goals.Skills:P&L management | Brand Strategy & Positioning | Innovation Strategy | New Product Development | Commercial Innovation | Communication Strategy (PR, Influencer, and Social Media | Channel Expansion | Agency Management | Shopper Marketing | Team Building | Mentorship & Coaching | Content Creation | Global & Local Brand Management
Experience
Global Marketing Director
Oct 2022 — Present · New York, NY, US
Education
Southern University and Agricultural and Mechanical College at Baton Rouge
Bachelor of Science (B.S.), Accounting
1997 — 2002
Duke University - The Fuqua School of Business
Master of Business Administration (M.B.A.)
2014 — 2016
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