Kristy Insignares
Associate Director, Regional Marketing - Cardiovascular Renal @Bayer
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WORK HISTORY
Associate Director, Regional Marketing - Cardiovascular Renal @Bayer
Strategic Thought Leader Engagement• National Congress and Regional Convention Leadership • Speaker Bureau Management• Regional Market Development and Programs• Insight Generation and Field Partnership
EDUCATION
Texas Tech University - Rawls College of Business
Bachelors of Business Administration
ABOUT KRISTY INSIGNARES
Strategic, relationship-driven sales and marketing leader with a proven track record of activating high-impact initiatives, advancing thought leader engagement, and driving brand growth across complex healthcare ecosystems. Known for blending clinical fluency with creative execution to align strategy with real-world needs—whether building peer-to-peer platforms, informing regional campaigns, or shaping health system partnerships. I thrive at the intersection of science, strategy, and storytelling, and I’m passionate about roles where I can inspire collaboration, shape brand vision, and deliver meaningful value to both patients and providers.Account Management: National award-winning healthcare strategy leader and regional account executive with 24 years of experience accelerating business growth, driving enterprise-level engagement, and delivering patient-centered innovation across integrated delivery networks and organized provider systems. Proven track record of aligning above-brand objectives with health system priorities to close care gaps, expand access, and drive measurable improvements in population health outcomes. A trusted advisor to thought leaders and senior stakeholders, known for leveraging deep clinical and market insights to co-create tailored solutions that elevate quality performance and optimize care delivery. Expert in navigating complex healthcare ecosystems, cultivating executive partnerships, and leading cross-functional teams to execute initiatives that drive brand adoption and regional market success. Passionate about advancing patient care through strategic collaboration, values-based leadership, and a relentless commitment to delivering lasting value across the healthcare continuum.Thought Leader & Field Marketing Liaison: Recognized for excellence in shaping commercial thought leader strategies and executing high-impact engagement plans that align with brand and above-brand objectives. Skilled at gathering and synthesizing insights from key stakeholders to refine marketing strategies and enhance tactical execution. Adept at cultivating relationships with high-science, clinically minded opinion leaders to advance awareness, education, and advocacy for complex disease management and multidimensional treatment strategies. Sales, brand marketing, and strategy leader with a demonstrated history of working in cardiology, endocrinology, nephrology, neurology, vascular and metabolic specialties within the pharmaceutical and biotechnology industry.
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