Kristy Day

WORK HISTORY

SKILLS

ABOUT KRISTY DAY

I lead revenue generation and strategy across the full retail media and out-of-home ecosystem, spanning digital and static formats, first-party data, measurement and attribution, sales enablement, and go-to-market execution.As a senior leader at NRS Digital Media, I partner with national brands and agencies to drive measurable influence in independent retail, a high-intent channel that has historically been difficult to access at scale.My work connects go-to-market strategy, product, media strategy, measurement, sales, and operating design. I am known for turning complex or early-stage systems into practical, actionable engines for growth by aligning data, storytelling, and execution. Increasingly, that work includes applying emerging technology, including AI, to improve decision speed, productivity, and performance across teams.I build teams and systems. I have developed high-performing leaders who now hold executive and senior roles across media, technology, and adjacent industries. I believe sustained performance comes from clear structure, trust, and disciplined execution.Over the course of my career, I have led national and programmatic sales, strategy, and operational systems at organizations advancing innovation in OOH and retail media. I have been recognized with Gap Inc.’s President’s Award for “Do the Right Thing” and twice received Howard Jonas’s Chairman’s Award for principled leadership and strategic excellence.I serve on the Marketing Committee and was first appointed 18 years ago to the STAR Board (Street, Transit, and Alternative Media), representing Lamar, Talon, and now NRS.While NRS is my primary focus, I occasionally advise platforms, agencies, and brand teams navigating growth and complexity, particularly in: • Go-to-market strategy in fragmented or underdeveloped media markets • Measurement and attribution in nontraditional environments • Organizational structure and systems that enable accountability, scale, and sustained performanceBased in New Orleans. Open to thoughtful conversation with others shaping the future of media.