Kris Makuch
Director, Marketing Science Analytics @Critical Mass
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WORK HISTORY
Director, Marketing Science Analytics @Critical Mass
Toronto, ON, CA
Lead measurement strategy, empirical research, and advanced test design for clients in the luxury automotive space, driving industry adoption of best-in-class marketing science solutions- Partner cross-functionally to operationalize learning agendas, run A/B and incrementality experiments, and optimize digital/offline campaign effectiveness Communicate complex analytics findings to executive and non-technical audiences, enabling data-driven business performance improvements- Mentor teams in analytics, experimentation, and the deployment of modern measurement frameworks- Pilot and scale innovative measurement products, collaborating with technology partners and internal product teams- Helped orchestrate Taxonomy standards and roll out a cross-regional solution.
EDUCATION
Ryerson University
Certification, Data Analytics, Big Data and Predictive Analytics
Sheridan College
Honours, Advanced Diploma, Advertising & Marketing
Carleton University
Bachelor of Arts (BA), Geography
SKILLS
ABOUT KRIS MAKUCH
Over a decade of experience in business strategy & data sciences, driving growth across diverse industries. My expertise lies in optimizing critical metrics such as lifetime value and new user acquisition. I utilize data to craft powerful strategies that both attract and retain customers. My technical understanding and usage of of tools like Python, R, SQL, Excel, BigQuery, GCP, Azure, PowerBI, and Tableau, enable me to transform data into strategic assets that drive pivotal business decisions.Throughout my career, I\'ve passionately embraced constant learning and growth, from spearheading strategic data initiatives to discovering helpful tools. Having trained over 400 analysts at Brainstation and Juno College, I believe that the pursuit of knowledge is an endless journey. This philosophy not only fuels my personal advancement, but also enriches the teams and communities I engage with.
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