Kristof Kauhaus
Director Head of Digital Marketing and E-commerce @BLANCO Group
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WORK HISTORY
Director Head of Digital Marketing and E-commerce @BLANCO Group
Leading the global Digital Marketing & E-Commerce team and empowering local subsidiaries via dotted-line leadership.Developing and rolling out a new state-of-the-art digital infrastructure, including product registration, marketing automation, and a central data warehouse.Introduced a standardized global marketing budget planning process to increase efficiency.Driving ROI and brand awareness through group-wide performance media contracting and analytics.
EDUCATION
Johannes Gutenberg University Mainz
Rechtswissenschaften
Hochschule RheinMain
Media Management
ABOUT KRISTOF KAUHAUS
I am a senior business leader who bridges the gap between digital strategy and P&L reality. With a dual mandate as Managing Director and Director Digital Marketing, I don\'t just implement tools—I build scalable, profitable business units.My focus is on transforming traditional business models into digital growth engines. Over the last 15+ years (e.g, at BRITA and BLANCO), I have proven that successful digital transformation requires both: a modern tech stack and a deep understanding of organizational change.What I bring to the table:Business Leadership: Setting up full-scale D2C business units from scratch, including ERP, warehousing, and fulfillment in international markets.Global Scaling: Track record of rolling out 45+ websites and multiple D2C shops across EMEA & APAC, driving measurable revenue growth.Digital Ecosystems: Implementing data-driven infrastructures (Data Warehouses, Marketing Automation, CRM) that turn data into decisions.Leadership: Leading and empowering cross-functional teams to perform like a band—with rhythm, precision, and shared goals.My Philosophy: Technology is the instrument, but leadership makes the music. I drive change that sticks and growth that pays off.
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