Kris Burfitt
Product Strategy Manager @ Direct Supply | MBA, JD
- Role
- Product Strategy Manager at Direct Supply
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Kris Burfitt
At Direct Supply, my focus is on developing a deep understanding of our customers and markets which we use to build products that create tremendous value for our customers. My role encompasses product vision and strategy, crafting novel business and pricing models, establishing product-market fit, and leading customer and market discovery.
Experience
Product Strategy Manager
Jan 2024 — Present · Milwaukee, WI, US
Created high-fidelity product strategies designed to increase consumption, reduce churn, and unlock new revenue; defined vision, measured current performance metrics, assessed market/competitive landscape, and defined strategic initiatives tied to quantified business objectives • Managed portfolio-level product reviews, ensuring that investment and prioritization decisions as reflected on product roadmaps optimized ROI, enabled business objectives, drove customer outcomes, and were supported by both qualitative and quantitative metrics• Partnered with C-Suite to design an AI-focused corporate strategy projected to double revenue and 2.5x profit• Collaborated with UX, engineering, AI, marketing, operations, and finance to drive go-to-market and pricing strategy to ensure successful launches• Instantiated the product operating model and product operations function, transforming development from feature-focused delivery to outcome-driven, customer-centric execution• Owned OKR development and adoption across technology and product organizations to ensure focus on outcomes over outputs, enabling improved efficiency, productivity, and development focus
Education
Middlebury College
Bachelor of Arts (BA), Music
2001 — 2005
Seton Hall University School of Law
Doctor of Law (JD)
2006 — 2009
UNC Kenan-Flagler Business School
Master of Business Administration - MBA, Marketing; Operations; Data, Digital Analysis & Technology; and Technology and Innovation Management
2019 — 2021
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