Kristi Lancaster
Marketing Manager @Oxford University Press
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Oxford University Press
Develop and oversee the implementation of strategic marketing plans for a list of high-revenue medical journals including high-priority flagship titles, new launch titles, and transition titles in order to increase journal usage, submissions, subscriptions, global profile, and visibility. • Liaise with journal editors, publishers, and relevant society contacts to strengthen key client relationships and ensure that marketing activities are implemented at the highest quality within assigned deadlines. • Ensure an excellent marketing service is delivered across my journal list, so that stakeholders perceive the marketing function and service as dynamic, proactive, innovative, results-driven, and evidence-based. • Serve as the US journals key user for the Altmetric Explorer system. Ensure the Researcher Marketing Team is fully trained on the system, can create automated reports, and can accurately use the system to inform marketing decisions and article promotions.
EDUCATION
UNC School of Media and Journalism
B.A. Media and Journalism, Advertising
University of North Carolina at Chapel Hill
B.A. Sociology
Broughton High School - Raleigh, NC
International Baccalaureate diploma
ABOUT KRISTI LANCASTER
Experienced Marketing Professional with a demonstrated history of working in the publishing industry. Skilled in strategic planning, project management, Microsoft products, email marketing, website management, conference planning, sales, social media strategy, analytics reporting, and relationship building. Graduated with a B.A. Media and Journalism focused in Advertising from the UNC School of Media and Journalism.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.