Kristin Zaslavsky

Senior Marketing Executive | Audience led, data-focused marketing transformation

Role: Marketing Technology and Operations Director at ZS
Location: Newburgh, IN, US
LinkedIn followers: 500 followers

About Kristin Zaslavsky

Using marketing technology, including Marketing Automation Tools (MAT) and CRMs to enhance customer experiences through personalized messaging, enhanced lead scoring, lead nurturing and timely follow ups is core to a company\'s success.Specialties: marketing automation technology (MAT), user acceptance testing (UAT), customer success management (CSM), digital marketing strategy, technology development, social media strategies, vendor management, loyalty marketing, CRM database maintenance and administration.Marketo Certified AssociateHubSpot Inbound Marketing Certified

Experience

Marketing Technology and Operations Director
ZS
Apr 2024 — Present · Evansville, IN, US
The Director of Marketing Technology & Operations serves as the strategic architect and operational backbone of the firm’s marketing organization. This role ensures that marketing is powered by scalable infrastructure, disciplined operations, actionable analytics, and optimized investment management to drive measurable business growth.As the leader responsible for marketing technology, CRM, marketing automation, analytics, budget governance, intranet strategy, and marketing project management, I enable marketing to function as a modern, data-driven, enterprise growth engine.This role operates at the intersection of marketing, business development, IT, finance, and executive leadership.

Education

DePaul University
Bachelor of Applied Science (B.A.Sc.), Finance
2001 — 2004

Skills

Strategy
Search Engine Optimization (SEO)
Cross-Functional Team Leadership
Marketing Strategy
Social Networking
Social Media Marketing
Creative Direction
Financial Analysis
Online Marketing
Performance Improvement
Digital Marketing
Marketing Operations
Strategic Planning
Web Design
Social Media
Integrated Marketing
Facebook
Loyalty Marketing
Marketing
SEO
Smo
Marketing Management
Email Marketing
Analytics
Management Consulting
Leadership
Blogging
Lead Generation
Vendor Management
Management

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.