Kristin Yudichak

About Kristin Yudichak

Great marketing isn’t just about visibility—it’s about impact. Throughout my career, I’ve created B2B marketing strategies that drive real business growth. From account-based marketing (ABM) to vertical market penetration, I specialize in crafting targeted marketing programs that resonate with target prospects and customers that convert engagement into revenue.I thrive in fast-paced, matrixed environments where data-driven decision-making meets creative strategy. Whether it’s leading high-impact events, optimizing digital marketing initiatives, supporting enterprise sales teams or guiding content teams to develop compelling thought leadership, my approach is always results-oriented. Budget management, marketing automation, and ROI analysis aren’t just checkboxes—they’re the foundation of sustainable growth and strategic success.Marketing is more than a function; it’s a driving force behind brand positioning, client engagement, and long-term business growth. Let’s connect and explore how innovative marketing strategies can create measurable success.

Experience

1. Senior Manager, Enterprise Marketing

   Comcast Business

   Jan 2023 — Present · Denver, CO, US

   In my current role, I am managing the strategy and planning for industry marketing across restaurant, financial services, retail, C-store and healthcare verticals, while orchestrating client engagements and partnerships, designed to deliver double-digit annual growth rates for the business. I partner with product marketing to create vertical-specific materials and messaging. Some of my contributions are:* Generated marketing-influenced revenue of $7M by collaborating with enterprise and regional sales teams to expand customer accounts and crafting bespoke account-based programs and vertical strategies.* Partnered with the digital team to guide vertical digital strategy and messaging, contributing to a 300% increase in web traffic and 11.9K additional impressions through vertical-specific paid media campaigns.* Manage a $1M+ marketing budget, regularly collaborating with finance to forecast and accrue costs, successfully adhering to fiscal limits.* Enhanced brand recognition and drive revenue growth by strategically marketing complex technology solutions to enterprise businesses in select verticals and supporting sales team\'s efforts to secure contracts with Fortune 500 customers.

Education

• Canisius University

  BA, Communication; concentration in Advertising

Skills

• Social Media Advertising
• Crm
• Salesforce.com
• Affiliate Marketing
• Key Client Relationships
• Digital Media
• Promotions
• Lead Generation
• Marketing Communications
• Integrated Marketing
• New Media
• Business-to-Business (B2b)
• Account Management
• Marketing Strategy
• Digital Marketing
• Marketing Automation
• Strategic Partnerships
• Email Marketing
• Management
• Product Marketing
• Vendor Relationship Management
• Social Media Marketing
• Relationship Management
• Creative Strategy
• Leadership
• Sales
• B2b Marketing
• Digital Strategy
• Customer Relationship Management (Crm)
• Marketing
• Creative Direction