Kristin Vroman

Senior Group Product Manager | Marketplace & Partner Ecosystems | APIs & Integrations • $1B+ SaaS Platform • 400+ Partners • Scaling Teams & Products

Role: Senior Group Product Manager at Paylocity
Location: Denver, CO, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

About Kristin Vroman

Senior Group Product Manager at Paylocity, leading platform, integrations, and partner ecosystem strategy for a $1B+ HR tech SaaS platform serving 40K+ clients. I scale product organizations and ecosystems that convert complexity into growth, overseeing six cross-functional teams and 400+ partner integrations. I deliver measurable business outcomes: faster partner onboarding, higher integration adoption, and new co-sell/revenue opportunities.I build platforms and ecosystems that turn technical complexity into repeatable business outcomes. Focused on platform strategy, APIs, AI-enabled products, and innovation, I’m energized by opportunities where product, ecosystem, and organizational scale intersect to drive lasting SaaS impact.

Experience

Senior Group Product Manager
Paylocity
Mar 2021 — Present
Spearheaded the transformation of a cost center into the fastest-growing revenue-generating product line, from $20m to $100+ ARR through the creation of an effective marketplace integration ecosystem. • Advocated for strategic investments, securing funding for underinvested products to safeguard the business pipeline. • Designed scalable integration pipeline frameworks supporting over 400 partners, enhancing operational efficiency across various integration methods.• Oversee a comprehensive portfolio for Marketplace, Developer Portal, Partner Portal, and file and API integrations.

Education

University of Wisconsin-Madison
Bachelor of Science - BS

Skills

Business Development
Strategy
Competitive Analysis
Market Intelligence
Statistics
Program Management
Competitive Intelligence
Marketing Strategy
Advertising
Product Development
Analysis
Qualitative Market Research
Consumer Insights
Quantitative Research
Marketing Research
Strategic Planning
Marketing Communications
Customer Relationship Management (Crm)
Customer Satisfaction
Spss
Customer Service
Customer Insight
Focus Groups
B2b
Direct Marketing
Management
Analytics
Business Strategy
Survey Design
Advertising Research
Data Analysis
Segmentation
Integrated Marketing
Market Analysis
Project Management
Excel
Market Research
Research
Account Management
Research Design

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